“In the next two years, almost 50% of European GDP will be digitized, and data is already the new oil! How are you extracting, refining and generating value from data?”


With more than 20 years’ experience in ICT and Digital markets, Gabriel Coimbra is IDC’s Vice President in EMEA and Country Manager for IDC Portugal, the premier global provider of market intelligence and advisory services for the information technology, telecommunications, and digital markets.

In addition to his management duties, Coimbra is personally involved in planning and coordinating IDC’s market intelligence and advisory services in Portugal. He oversees research projects to ensure that IDC’s quality standards are always met and contributes to IDC’s consulting projects.

Coimbra is frequently quoted in the business and IT media, and he is also a frequent speaker at major digital transformation and ICT events in Portugal. He engages with academia and cooperates with post graduate programs in information systems and digital transformation at some of the most influential universities in Portugal, such as Catolica Lisbon School of Business Economics, ISCTE, IST, NOVA IMS, NOVA SBE, ISEG, and Porto Business School.

Coimbra has a master’s degree in statistics and information management from NOVA Information Management School, and a postgraduate degree in advanced management from the Catolica Lisbon School of Business Economics.


1. Moving Beyond Digital Transformation to Digital Business

In the Digital Transformation Era, enterprises expended time, effort, and budget on technology projects designed to help transform their businesses. Many successfully created islands of innovation while closing the digital ROI gap. But, even as they achieve a measure of digital maturity, the bar is continually being raised. Business leaders must now look beyond digital transformation and search for ways to build sustainable growth using digital-first strategies.

2. The CEO Tech Agenda in a Digital-First World

As we enter this new era of digital business, the C-Suite must sponsor and lead digital-first technology initiatives that directly – and measurably – create value and tie digital innovation programs to scalable business outcomes. Digital businesses must be rooted in evidence-based cultures that convey trustworthiness while incorporating extreme automation, data and IP monetization, and virtual product creation.

3. Emerging Technologies

Cloud, Big Data, Artificial Intelligence, Robotics, IoT, Augmented and Virtual Reality, Blockchain, Metaverse, Web3.

The conferences can be given in the following languages: English and Portuguese.