J. Sá
Specialist on Drucker (founder of modern management) and Kotler (founder of modern marketing) – top business speaker in Portugal




J. Sá is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively (with who he studied and who offered letters of recommendation and endorsements for his books) and Professor at the Swiss Business School in Zurich and ISG Business School.

J. Sá has a master’s degree from the Peter F. Drucker Graduate School of Management in California and a doctorate (PhD) in Business Administration, from Columbia University, in New York, where he was a student, research and teaching assistant. Also holds two undergraduate degrees (in business administration and economics) and a graduate degree in Macroeconomics.

Was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels, received several distinctions including Fulbright fellowships, Beta, Gamma, Sigma, and published twenty four books in twelve languages: English, Chinese (Mandarin), Russian, Ukrainian, German, Spanish, Portuguese, Lithuanian, Thai, Korean, Norwegian and Iranian which received endorsements, among others, from Peter F. Drucker, Cecily Drucker, Al Ries (author of the bestsellers Marketing Warfare and Positioning), Don Hambrick (Professor at Columbia University and at The Pennsylvania State University), Karl Moore (Professor at Oxford and McGill University), Luiz Moutinho (Professor at Glasgow University), Peter Starbuck (President of the London Drucker Society) and Philip Kotler.

Has addressed conferences and given seminars at several institutions including TED USA, Drucker University, London Business School, IESE, Glasgow Business School, ESSEC (France), ESSAM (European Consortium of Business Schools), Oxford, Manchester Business School, George  Washington University, University of São Paulo School of Economics, Institute of Experimental and Technological Biology, Liberty Forum (Brazil),

University Jorge Amado (Drucker brazilian speaker), American Chamber of Commerce Luxembourg, Foundation Idea/Chamber of Commerce Luxembourg, European Centre For International Political Economy, Timbro, European Commission, Marketing Institute Estonia, Enterprise Ireland, etc. Has also addressed conferences and presented articles in several academic meetings, such as Academy of Management, Western Economic Association, Peter Drucker Society of Europe, etc. and published over thirty academic papers.

Worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Price Waterhouse, KPMG, Glaxo, British Petroleum – BP, Dun & Bradstreet, Deloitte & Touche, Makro (Metro group), Systéme U, I.F.A, Intermarché, Mini Prix Bonjours, Accenture, Watson Wyatt, Cap Gemini, Cesce, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Logica, Indra, Grandvision, Jafep, Euler Hermes, Cosec, Pestana Group Hotels, Tivoli Hotels & Resorts, Millennium Bank, Julius Baer, SGG, Henkel, Abencys, Broadbill, Volkswagen Group, McDonald’s, MiTek, United Steel Products, Base Group, UnitedHealthcare, Inapa, Vodafone, IDC, Merck, BPI Bank, Milestone, Fijowave, Foxpak, ND Sports, LLR-G5, Horan, Prodieco, Dennison, Grid Finance, Bluemetrix, Microsoft, etc.

Professor J. Sá founded the Institute for Economic Freedom, and his hobbies are History (wrote several books on the lessons of military campaigns for management) and football (degree as a professional coach). He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish.

For more information visit the website: www.vasconcellosesa.com

Professor J. Sá TED talk (USA).

Professor J. Sá style (silent).


1. The two Nobel prizes on behavioral economics
The Nobel Prize in Economics awarded to Richard Thaler in 2017 (and previously to Daniel Kahneman in 2002) is now having a revolutionary impact on both economics and all areas of business administration (management, marketing, etc.): just as an example just in the areas of pricing and negotiation/sales/communication, behavioral economics created 30 and 52 new techniques, respectively.

2. Practical Drucker: how to create battle-ready organizations
The four basic questions modern organizations must periodically answer: 1) If we were to decide now, would we still enter into the businesses we are in today?; 2) How to manage clients? The five fundamental issues of Peter Drucker and how to collect non expensive data; 3) What is our business and what should it be?; 4) Given that my back office is someone else’s front office, how will I take advantage of that?

3. How to manage clients: the five fundamental questions of Peter Drucker and how to collect non expensive data
1) Who is the client and the non client?; 2) Where is the client?; 3) What is value and non value for the client?; 4) Which other client’s needs can we satisfy?; 5) How can we use our resources to satisfy other clients/needs?

4. Staffing based on Shakespeare (Henry V) and Peter Drucker
Forget weaknesses, focus on strengths: why skills and the (right) temperament are more important than intellect and knowledge; focus on task performance, not team building

5. Churchill and how to create a strong organizational culture
Attitude is a small thing which makes a great difference: how to create an organizational culture based on work ethics.

6. Leadership and the decision making process: there is no leadership; only effective management
The 10 steps in the decision making, how to manage the inverted pyramid and the two personal characteristics to develop.

7. Focus and time management: the methods of Eisenhower and Drucker
If you can’t manage time, you can’t manage anything.

8. Internationalization key success factors: how Toyota conquered world markets
The alternative strategies of organizations in a single industry (6 strategies of attack, 8 of defense), the rules to follow when implementing each strategy and the 13 types of alliances.

9. Corporate strategy: How multibusiness organizations (multinationals) should go about defining their strategy
The 11 steps and how to create synergy.

10. Promotion
Philip Kotler and Maucher (President of Nestlé for 20 years) on promotion: the rules of both content and media plans.

11. The (non) competitiveness of the European Union regarding the USA: facts, causes and solutions
Comparison of the competitiveness of the European Union with the USA (e.g. EU-15 is below the USA: 33% in GDP per capita; 22% in productivity per employee; and 13% in productivity per hour; and the gap has been widening since the beginning of the 80s).

12. Our world, our ignorance: why we don’t know the world we live in
Based on the best seller Factfulness: empirical evidence that we do not know the world we live in: reasons and consequences for organizations.

13. The eleven trends in the global environment
The eleven environmental trends and their implications for companies: internationalization? or glocalization? or globalization? or regionalization?

14. The power of economic freedom: how to increase a country’s productivity

15. Entrepreneurship: How to innovate – my company is my first job
How to make a solid plan to succeed in creating a company: both on what to do (the steps to be followed) and how to do it (the techniques to implement each step). The entrepreneurial spirit is not a personality trait, but a behavior.

16. Nothing changes: Drucker’s questions to create competitive organizations are eternal
Drucker’s questions: 1) Planned abandonment: If we were to decide now, would we still enter into the businesses we are in today? And if not, what are we going to do about that?; 2) Who is our client?; 3) Who is the non client?; 4) What is value for our client?; 5) What is non value for our client?
Link for the TED USA conference on this topic:

The conferences can be given in the following languages: English, French, Spanish and Portuguese.

sample of Published books:

books jorge vasconcellos e sa