J. Sá
Specialist on Drucker (founder of modern management) and Kotler (founder of modern marketing) – top business speaker in Portugal




J. Sá is a senior research fellow at Drucker University (Peter F. Drucker and Masatoshi-Ito Graduate School of Management) in Los Angeles and a Professor at ISG Business School. He retired from Professor at IESE associated AESE.

He is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively, with whom he studied and who offered letters of recommendation for his books and endorsements for his work.

Has a master’s degree from the Peter F. Drucker Graduate School of Management in California and a doctorate (PhD) in Business Administration, from Columbia University, in New York, where he was a student, research and teaching assistant. Also holds two undergraduate degrees (in business administration and economics) and a graduate degree in Macroeconomics. 

Was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels, and his books translated into twelve languages: English, Portuguese, Spanish, Chinese (Mandarin), Russian, Ukrainian, German, Lithuanian, Thai, Korean, Norwegian and Iranian, received endorsements, among others, from Peter F. Drucker, Cecily Drucker, Al Ries (author of the bestsellers Marketing Warfare and Positioning), Don Hambrick (Professor at Columbia University and The Pennsylvania State University), Karl Moore (Professor at Oxford and McGill University), Peter Starbuck (President of the London Drucker Society) and Philip Kotler.


Besides over thirty articles published in blind refereed reviews and journals of economics, business administration and medicine, he has addressed conferences and given seminars at several institutions including TED USA (https://youtu.be/SOkjPVi1Fts), London Business School, IESE, Glasgow Business School, ESSEC (France), ESSAM (European Consortium of Business Schools), Manchester Business School, George Washington University, Oxford, etc. Has also addressed conferences and presented articles in academic and non-academic meetings, such as Academy of Management, Western Economic Association, Peter Drucker Society of Europe, at the European Commission, etc.

Has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Price Waterhouse, KPMG, Glaxo, British Petroleum – BP, Dun & Bradstreet, Deloitte & Touche, Makro (Metro group), Systéme U, I.F.A, Intermarché, Mini Prix Bonjours, Accenture, Watson Wyatt, Cap Gemini, Cesce, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Logica, Indra, Grandvision, Jafep, Euler Hermes, Cosec, Pestana Group Hotels, Tivoli Hotels & Resorts, Millennium Bank, Julius Baer, SGG, Henkel, Abencys, Broadbill, Volkswagen Group, McDonald’s, MiTek, United Steel Products, Base Group, UnitedHealth group, Inapa, Vodafone, IDC, Merck, BPI Bank, Milestone, Fijowave, Foxpak, ND Sports, LLR-G5, Horan, Prodieco, Dennison, Grid Finance, Bluemetrix, Microsoft, etc.

His hobbies are History (wrote several books on the lessons of military campaigns for management) and football (degree as a professional coach). He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish.

For more information visit the website: www.vasconcellosesa.com

Professor J. Sá TED talk (USA).

Professor J. Sá style (silent).


1. Peter Drucker on corporate strategy
How multibusiness organizations go about defining their strategy (11 steps) in order to create synergy (rather than anergy).

Based on:

2. Philip Kotler on business strategy for brand/product managers
The 14 strategic moves (6 of attack and 8 of defense) and the rules to implement them; one can win with ten and loose with one hundred (P. Kotler).

Based on:

3. Peter Drucker on how to manage clients and make (the five sections of) a marketing plan; the purpose of a business is to create a customer (P. Drucker).

Based on:

4. Peter Drucker on effective leadership: what really matters:

Leadership is as popular as a placid subject.

However the examples of Katharine Graham (a housewife heir to the Washington Post), or of Darwin Smith (a discreet lawyer who as CEO transformed Kimberly-Clark into one of the most admired world companies), demonstrate how what truly matters for effective leadership is frequently plainly missed.

Only two behavioural traits (not personality types much less charisma) and also two management skills, are absolutely necessary conditions for great leaders.

That is the message of Peter Drucker, the founder of modern management.

Based on:

5. Peter Drucker on staffing

Staffing: how to build great teams by:

  • Forgetting weaknesses and focusing on strengths;
  • Ignoring human relations/teambuilding and concentrating on the key factors of the jobs to be done; and
  • Rather than knowledge focusing on the required temperament: most business functions accept a second rate intellect but require a first rate temperament (P. Drucker)

Based on:

6. Peter Drucker on entrepreneurship and innovation; the PISA method to create:

    • Unicorns;
    • Simple (without great technical complexity);
    • By assessing people’s emotions, not reasoning;
    • Based on opportunities which come to us (instead of creating them); and
    • Solutions which already exist rather than inventing them.
“The key to great innovations is to be simple, not bright.” (Peter Drucker)

Based on:

7.Economic myths (five mistakes we are told every single day) and economic realities (the real sources of economic growth)

This conference presents with very simple diagrams based on strong tests performed on official empirical data (IMF, Eurostat, etc.):

    • Five common ideas that there is no evidence for; e.g. that re-industrialization is the source to create wealth, that Keynesian public programs promote growth, or that within economic blocks (EU/USA) there is a trend towards convergence (of countries/states): indeed the trend is towards the opposite, a greater gap, divergence; and
    • That the real sources of economic growth which set countries apart are not location, mineral resources, climate, culture, but eight (business administration related) variables from strategy to both work and personal ethics, to marketing.

These eight variables explain 90% of the variance in GDP per capita of a large sample countries. Recalling Peter Drucker when he said that there are no underdeveloped countries, there are only undermanaged ones. Thus countries should be seen as companies.

Based on:

8. Motivational conference: How do I want to be remembered? How can I make a difference?

Many motivational talks focus on examples of who plunged to the greatest depths of the oceans, conquered the thickest forests, or climbed the highest mountains.

This conference centers on the management tools which enable us to make a difference and thus leave a legacy to be remembered for.

Those instruments are simple. Within anyone’s grasp. Through a common link directly impacting on the multitude of problems we all face nowadays: from population growth to poverty.

And regardless of how (apparently) insignificant a job seems to be. According to Peter Drucker, the founder of modern management.

The conferences can be given in the following languages: English, French, Spanish and Portuguese.

sample of Published books:

books jorge vasconcellos e sa