L. Alves

“The lifelong friend and biographer of José Mourinho”


L. Alves was born in the town of Setúbal (the same as José Mourinho), located 40 kms south of Lisbon.

He wrote the official biography of the coach José Mourinho, with whom he has been a life long friend. Author of four books: “José Mourinho”, “José Mourinho – A Win Cycle”, “José Mourinho Special Leadership” and “Mourinho – The Guided Discovery”, with translations into English, Japanese, Greek, Turkish, Italian, Brazilian and Chinese.

He has a Ph.D. Economics/Business Economic, a Ms.C. in Communication Science from Universidade Católica Portuguesa, Lisbon (where in 2007 he pioneered teaching based on “case study” of José Mourinho). Bachelor in Social Communication.

He lectures in seminars, conferences and workshops on Leadership and the “case study” of José Mourinho. Coordinator of the Masters in Sports Management of the Real Madrid’s School of Advanced Studies in Portugal.

Since its inception and for 17 years he worked for TSF as a journalist. As a special correspondent, he visited over 70 countries on all continents.

Between 2001 and 2003 he was an accredited journalist in the Portuguese presidency. He also work at SIC TV and for the sports newspaper “O Jogo”.

During 2008 and 2009, he was the President of Vitória de Setúbal and Vitória de Setúbal /SAD. In 2005, the club won the Portugal’s Cup. He won the medal of Honour from the city of Setúbal for sports merit.


  1. Leadership and the “case study” of José Mourinho

The conferences can be given in the following languages: English and Portuguese

Published books:

books luis lourenço